The University of Chicago Magazine
A design refresh for the longstanding publication.
Led the evaluation and selection of a new body typeface for the Magazine, as well as the redesign of several key pages for the Magazine, including the table of contents.
A main objective of the refresh was to replace the body text with a more legible and modern typeface as a way to improve the reader experience.
Not wanting to stray far from the origins of the original body face, DTL Fleischmann, a key consideration was to make sure that the new typeface was a subtle change that would not be jarring to the reader.
After a months long process evaluating various typefaces, Mercury Text was agreed upon as the new body typeface for the Magazine. As a legible face at small sizes, as well as having many similarities to the original, it was a suitable choice.