The University of Chicago Alumni Weekend

A variety of print collateral for the annual summer event.

Led the redesign of a printed brochure for the weekend to improve visibility of content and to make the lengthy brochure easier to navigate. New color coded brochure sections were integrated to assist in distinguishing content and event specific icons were integrated to highlight specific events.

In addition, I created various postcards, signage, posters and mail pieces for Alumni Weekend.

Postcards handed out during Alumni Weekend.

Brochure cover and interior spread.

Back of the brochure with a fold-out campus map.

Example of icon included to highlight a specific event.

Example of icon included to highlight a specific event.