The University of Chicago Annual Alumni Weekend Party

Wayfinding signage and printed event materials

I directed the branding and executed on the design deliverables for the University of Chicago’s Alumni Party, which takes place as part of the school’s larger Alumni Weekend celebration. I led the creative direction of event signage, wayfinding, and fun and interesting branding for the variety of experiences taking place during the party.

Napkin designs with information for events on each floor of the venue.

Registration banner signs to help attendees navigate registration.

Additional registration signs to aid in registration efficiency.

Additional signage and event map.